When It Comes To Incredible NYC Nightlife Experiences, These Women Are Keeping It All iN-House

Days before Halloween 2016, there was a gathering of cool kids that was more than just a mere party. With well over 300 people in attendance, the sounds of Fab Roc, DJ Ernz and rising star DJ Miss Milan (most notably of MTV2’s Uncommon Sense) entertained the young millennial audience with a versatile array of hip-hop, R&B and trap music. Industry luminaries such as Taxstone were on hand for the festivities and the catering from Little Love was extremely well received.

What set the night apart was a vibe and overall understanding. The understanding that being present meant you were “in,” that you were a part of an effort to bring New York together and keep New York’s entertainment culture alive in a special way.

Cue Shenae Curry, “Cleverly” Chloe Malina and their crew, #TheiNHouse.

For over a year, The iN-House has taken the NYC party scene by storm, successfully delivering a unique brand of intimate dance party gatherings while lending hosting and media sponsorship support to a variety of key events in their network.

We caught up with the two media-mavens-in-the-making to discuss all things #TheInHouse and see what these young ladies have in store.

How did you begin The iN-House? What was the inspiration? What was your first event?

We started The iN-House after meeting through a mutual friend and realizing we had a lot in common. Everyone saw us together so everyone said we should throw something. We didn’t want to do anything traditional so we did a day party. We wanted it to be a networking opportunity with a focus on bringing new talent out. We aimed to turn the industry mixer on it’s ear.

The first event was a day party at [Brooklyn’s] Friends and Lovers. A sign for us that we were going in the right direction was that before we even fully announced we already had Luc Belaire Rose as a sponsor. The buzz around us coming together to throw a party was already that big. The first event was a huge success, we had Tray Pizzy, WordSmiff, Phil Walker, Mack Wilds and many more in the building.

What is your objective with The iN-House? Do you have any specific goals?

The main objective of the in house is to bring New York together and silence the notion that New York doesn’t work with other New Yorkers. The idea is for everything to be “in house,” so New York-centric talent. We want to travel and we will take that same approach to different markets and have it be “in house,” with a focus on real, intimate house party vibes. A great setting for people to come together naturally. Our main goal was to bridge the gap between industry and the everyday attendee.

What has been your favorite iN-House moment thus far? Any personal highlights?

[Shenae] The first iN-House. Growing up, I was a huge fan of The Wire… Sixteen-year-old groupie type shit [laughs]. When Mack Wilds started making music, I thought to myself, “I can’t be such a big fan while working in the industry” — It seemed like a conflict [laughs]. So when the DJ started announcing, “Shoutout to Mack Wilds,” I told him to stop playing with me! I couldn’t believe Mack Wilds came to our first event and was a part of it. My mom was on stage trying to take pictures of it, it was a really amazing moment for me.

[Chloe] My favorite moment is the day of the third event. We hadn’t done one in months. I’m at work and managing things and I watched ticket sales shoot up by the hundred over the course of the five hours prior to the event. It was a real “Wow!” moment when I realized people were really supporting us.

What’s next for for The In House? Any plans for 2017 yet?

We’re plotting and planning. We don’t know how to rest. We’re always like, “What are we gonna do next?” 2017 is about taking everything we learned from this first year and improving the experience. We don’t want to over-saturate the market and dilute our brand so we are going to focus on being more exclusivity. More collaboration and dealing with our strong network. Bringing people together and bringing new things to the table. We are big on uplifting women and highlighting them and their talent.

That’s a big thing for us, working with and empowering women. Not just the DJs and hosts, but the fact that we throw the party as well, so it’s not just men throwing the events.

How does it feel to be young women making waves in the entertainment industry?

We don’t think of ourselves as making waves, we’re just making ripples. We have a crazy work ethic and we came together because we’re like-minded as sticklers for perfection. So as women, we know we have to be twice as on point because men are always looking to dominate in the industry. We want the same respect as men. We’ve had to leave internships behind because our opinions weren’t respected since we’re women.

We’ve learned from our own mistakes personally and have focused on our common goals so we can overcome whatever hurdles may come. We understand our togetherness as women is important for other women to see. We want to launch a wave of women throwing and running their parties.

Any advice for young people seeking to do what you do?

Don’t let anyone tell you what to do. Everyone has advice, but they’ve never done it. Don’t be afraid to fail. The thing that stops people the most, is failure. Being afraid to fall. Learn from your mistakes and the mistakes of others. That’s how you learn and can cut corners the next go-round.

Basically, do your homework, know your market, know your lane.

We’ll be anxiously awaiting the next edition of The iN-House, and will be sure to feature it on the Birthplace Magazine NY-area Event Calendar! Stay tuned!

For now, catch the ladies of the iN-House hosting The VS’ “Hangover Ball,” on January 1, 2017 at SOBs!