The LOX Rep ‘New York City’ in Mills Miller-Directed Video

By
Manny Faces
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The LOX - New York City video

Perennial New York City hip hop heavyweights The LOX deliver a visually diverse compliment to their breakbeat-influenced headnodder, “New York City.”

The recent re-focus of attention on New York hip hop after years of media, industry and general listener blackout, has produced a flurry of artists from the area who have been able to make noise on a national stage. From French Montana to Troy Ave., the gritty, boom-bap DNA of NY hip hop has started to re-emerge on a national level.

New York’s hip hop scene, radio landscape and appeal have been widely discussed by every hip hop blog, Dick and Harry (not to mention, our weekly radio show, The NY Hip Hop Report), and been the subject of controversy involving industry participants, including Lil’ Wayne “straight up” not liking New York to Trinidad James’ mis-informed provocation toward the state of hip hop radio.

Through it all, and remaining  one hundred percent committed to their classic sound, flows and demeanor, The LOX have kept themselves atop the list of New York artists that even anti-NY heads have to admit are unflinching examples of veteran rugged rap royalty.

The group, who briefly split in the past, have collectively and individually stayed in the public ear over the years, largely through features and mixtapes. The Yonkers-bred trio dropped a “surprise” EP, The Trinity, toward the end of 2013 which was well received, and in part due to the timing, helped to add to the “New York Renaissance” discussion.

Of course, we’ll take every opportunity to remind readers that such a renaissance was predicted by us many years ago, when everyone else was convinced our fine Mecca was a lost rap city. As such, we’re thrilled whenever our iconic veterans continue to prove it for us.

The Mills Miller-directed “New York City” is a fine example how a classic New York vibe, both sonically and visually, can still come off fresh, and few can pull it off better then the D-Block crew.

Watch the video for The LOX’s “New York City” below: