Innocent? ‘Time For Change’ ft. Roc Marciano & DJ Modesty (Video)

Brooklyn’s T.H.E.M. Recordings unveil their latest signee Innocent?, who kicks off the album campaign for his forthcoming Love It Or Hate It LP, with the visuals for the Roc Marciano assisted single “Time For Change.”

(Normally, we’ll put our own spin on the description, but.. well. They actually summed it up pretty well themselves, so…)

Production for the single is supplied by France’s Alterbeats crew who blend triumphant horn stabs and hard drums alongside DJ Modesty’s scratch chorus that fuses quotables from M.O.P., and A.G.

Directed by Donald Robinson Cole III, the video depicts both MCs swapping verses in front of various Manhattan backdrops as they declare their resolution to stop waiting for change and make it happen themselves. Love It Or Hate It is scheduled for an early third quarter 2013 release and is set to include guest appearances from label mate Mic Handz, Roc Marciano and Tha Rockness Monstah, among others.