10 Must-See Videos by New York-area Hip Hop Artists [January 2012]

New York hip hop is made up of a variety of style and substance that no other rap region can match. From street-styled thug raps to hipster-friendly wordsmithing, from vintage boom-bap sounds to live band instrumentation, this depth is, in part, a reflection of the region’s inhabitants. New York hip hop is uniquely positioned, true melting pot music, as diverse as New York’s never-sleeping city and open-air outlying suburbs. This range can be seen in artists’ music video counterparts, some low budget and artsy, some high-budget, ready-for-BET affairs. Once again, we decided to sift through the dozens of videos from New York-area hip hop artists that cross our path on any given month, sharing some we feel are notable. This batch contains a few videos from late 2011, and a couple that are fresh out of the oven, but all are fairly recent examples that we think do a great job at visualizing the dynamic range of New York hip hop.

Darq ft. Amy Davis – R.A.W.

Let’s start right with this. If you are an underground/indie artist, and you are going to put together a video in an attempt to set yourself apart from the pack, this is one helluva way to do it. Many videos attempt to self-proclaim themselves “motion picture,” and don’t live up to the hype. This project however, directed extremely adeptly by Kristian Kruz, gives Darq Raw, a heavily grinding Bronx MC, a pretty fantastic calling card that should get people asking “Who is Darq Raw?” and certainly should have artists who are looking to make videos asking, “Who is Kristian Kruz?” Well done.