Though Naughty By Nature has been touring the world heavy in 2011, covering four continents and hitting spots like Australia and England, Las Vegas served as the perfect backdrop for the “Perfect Party.” The video, directed by Jay Rodriguez and Rock Davis, features soul crooner Joe on the chorus and a plethora of perfect partying pretties accompanying the veteran New Jersey representatives Treach, Vin Rock and Kay Gee.
According to the @NaughtyByNature Twitter account, the video for “Perfect Party” isn’t going over too well with the folks at BET, stating that “We’re still working with the standards dept. lol BET has love for us so I’m sure it’ll work,” but sending fans to their YouTube page to catch the video online for now.
While Naughty By Nature may not be at the forefront of today’s music scene, they stand as solid testimony as to the effectiveness of touring for rap acts that were big in years past, and can still perform. While life on the road can be a tough way to make a living, the Naughty crew recently told HipHopDX they put in around 100 shows a year, and have put out music consistently from their 90’s heyday.
Naughty By Nature will soon be dropping Anthem Inc., an album marking the group’s 20th anniversary that will include “re-recorded, 20th Anniversary Collector’s Edition of select Naughty classics such as “O.P.P.” and “Hip Hop Hooray” as well as unheard tracks written and recorded over the last year.” Producer KayGee tells HipHopDX, “Don’t expect 1991 Naughty By Nature. However, everything you like about Naughty By Nature, the things we represent and the things we’ve always represented since 1991… that’s what you can expect from us, but with a newer sound.”
In the meantime, here’s the video for “Perfect Party.” Anthem, Inc. drops December 13th.