10 Must See Videos By New York Area Hip Hop Artists [September 2011]

PEMG – It’s Going Down

Directed by NYOIL

PEMG (Petroleum Empire Media Group/ Proper Execution Makes Greatness) is a youth music collective led by hip hop veteran recording artist and activist NYOIL. Under NYOIL’s strict, structured tutelage, the members of PEMG have not only been learning the creative music-making process, but the various aspects of the business side, including public relations, marketing and promotions, video filming and editing, as well as some of the legalities involved in music business ventures. Watching this video is more than watching a video, it’s witnessing the result of a group of young men and women who entered the music game as unseasoned rookies, being methodically mentored to ensure their proper development into artists, business professionals and responsible citizens. All of this in accordance with the mentoring program’s mission to “rejuvenate the imaginations of our young people. To set high standards that challenge them without daunting them, developing character traits that will serve our youth beyond the artistic endeavor and transcend to their everyday lives.” We think it’s an honorable endeavor that deserves more light, so for more on PEMG, please visit www.pemgonline.com.