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Homeboy Sandman is Birthplace Magazine’s must-see act at this year’s South By Southwest (SXSW) Music Festival, happening March 15-20 in Austin, Texas. The annual music festival will be highlighting nearly 2,000 artists and bands, including many hip hop acts, several of which will be representing the New York tri-state area. We have compiled a schedule of those artists, including heavyweights such as the Wu-Tang Clan, Talib Kweli and Saigon, as well as underground vets and buzzing up and comers such as Skyzoo, YC The Cynic, Immortal Technique, J-Live, Artifacts, Rah Digga and many more.
That being said (typed), one artist stands above the rest in our our eyes (and not just because he’s tall), as the epitome of the SXSW artist. An upcoming rising star who has built a solid, worldwide following, remains underground but has had brushes with notoriety, including an appearance on MTV’s Made, videos that have made the MTVu circuit, and appearances on major radio and internet platforms, such as Hot 97’s Peter Rosenberg’s Real Late With Peter Rosenberg. He is well liked by peers, admired by critics, talented beyond question and holds the position of our inaugural entry in our ongoing series, “5 Reasons Why New York Hip Hop Doesn’t Suck.”
On stage, his performance will leave you, but not him, breathless, with rapid-fire verbal delivery and an bombastically energetic stage presence. First timers will have difficulty grasping the totality of his lyrical output, but will have little doubt that not only is Homeboy Sandman spitting in a way unlike others, but is saying something a bit different, a bit next-level, inviting listeners to grab a hold of his latest LP, The Good Sun, and play repeatedly, absorbing a little more understanding, and producing more respect for his abilities, with each listen.
According to our information, Homeboy Sandman makes at least two showcase appearances during this year’s SXSW, both on Friday, March 18. The first, a 10:30 stage time at Suite 101, as part of the Move Forward Music and Fusicology showcase, and just past midnight for a 12:15 set time at The Marq.
Simply put, don’t miss it.
CHECK HOMEBOY SANDMAN ON NPR’s IN STUDIO – Live performance & interview