Readers may know that Birthplace Magazine is still somewhat in its infancy, and so we are quickly coming up to speed on artists and other noteworthy people and organizations making hip-hop noise in and around NYC. The other day was another day of discovery, as we came across a new Rik Cordero video for “Frozen,” a song off the More Than a Game soundtrack, by Jared Evan. According to NahRight, where we spotted the vid, Rik Cordero, and Evan’s website, he has attracted major player co-signers, including Jimmy Iovine and Diddy, and currently has a deal with Zone 4/Interscope. On first listen, we like. The song is off his Radio In My Head mixtape, which dropped recently. We’ll be checking this cat out.
Download Jared Evan – Radio In My Head [mixtape]
From Rik Cordero:
Here is the first visual off Jared Evan’s “Radio In My Head” Mixtape titled “Frozen” which is also featured on Lebron James’ “More Than A Game” Soundtrack. I remember showing the original version of this video to Puff during a studio session and he was like “Who is that kid, I want to meet him now!” After that moment it was pretty clear that Jared would get a shot and not only would he get a shot but his calling card to the labels would be in the form of a music video presentation. I’m not sure if that’s ever happened before but I do feel good knowing that a video that was driven purely by artistic passion lead to a very gifted kid realizing his dreams.
From NahRight:
To be honest, I haven’t heard enough from this kid to really co-sign him like that, so I’m posting moreso because Rik did the video then anything else. I’ll say this though, this new trend of rappers using their real names is confusing to me. Maybe they need to go back to “Lil” So-and-So and “Young” Whoever so I can tell them from the R&B thugs. I keed of course. Anyway, this video is based on the film 13 Tzameti, which is an ill ass flick, so that’s cool.